Scarborough woman brings her jerk marinade from Malvern to Loblaws and Sobeys
What Veneise George wanted was more time to help her daughter and son with their homework.
As a latchkey kid, with both parents working, the Jamaican-born Scarborough woman “grew up in the kitchen,” and learned to cook early.
Experimenting at home in Malvern, George came up with a jerk marinade she could just put on meat – zero prep time, everything in one jar.
That meant she could be with her children and not worry about dinner.
Although finding people to make and label it was daunting, said George, “I believed in the product and I had people who believed in me.”
Since 2015, she’s gone to Christmas markets and trade shows, working to get Yawdi’s – a yawdi is a Jamaican ex-pat – into more stores.
Her products, now including three mustards and a trio of pepper jellies, are in 50 Sobeys across Ontario; most recently, they’ve appeared in 55 Loblaws stores, including some Valu-marts, through an industry-run ‘Ontario-made’ program.”